SuiteFeedback offers multiple survey types to help you collect valuable insights from customers and employees. Choosing the right survey type ensures you gather the most relevant feedback to improve experiences, drive engagement, and optimize business outcomes.
1. Net Promoter Score (NPS) Surveys
Measure customer loyalty with a simple question:
"How likely are you to recommend [your company] to a friend or colleague?"
Scale: 0 (Not likely) to 10 (Very likely)
Categorizes respondents as Promoters (9-10), Passives (7-8), and Detractors (0-6)
Ideal for assessing long-term customer satisfaction and retention
📌 Use NPS to track customer loyalty trends over time and identify opportunities for improving customer relationships.
2. Customer Satisfaction (CSAT) Surveys
Gauge immediate satisfaction with a specific interaction, product, or service.
Typically asks: "How satisfied were you with [your recent experience]?"
Scale: 1-5 (or emoji-based options)
Best for measuring short-term satisfaction and service quality
📌 Use CSAT to refine touchpoints like support interactions, checkout experiences, or product usability.
3. Customer Effort Score (CES) Surveys
Evaluate how easy it was for customers to complete an action, such as getting support or making a purchase.
Example question: "How easy was it to resolve your issue today?"
Scale: 1 (Very difficult) to 7 (Very easy)
Helps identify friction points in customer journeys
📌 Use CES to streamline processes and reduce effort for customers, improving overall experience.
4. 5-Star Rating Surveys
Quickly collect feedback with a universally recognized rating system.
Customers rate their experience from ⭐ to ⭐⭐⭐⭐⭐
Simple and engaging, works well for reviews and general sentiment tracking
📌 Use 5-star ratings for product reviews, service evaluations, and quick insights into customer sentiment.
5. Smileys & Thumbs Up/Down Surveys
Collect fast, visual feedback with minimal effort from respondents.
Smileys: 😀 😐 ☹️
Thumbs: 👍 or 👎
Best for gauging quick sentiment without deep analysis
📌 Use these for high-traffic touchpoints like website interactions, self-service portals, or post-chat feedback.
Choosing the Right Survey Type
Want to measure long-term customer loyalty? → Use rNPS
Need feedback on a recent interaction? → Use tNPS
Want to improve ease of use? → Use CES
Looking for quick, familiar rating scales? → Use 5-Star or Smileys
Get Started with SuiteFeedback
With SuiteFeedback, you can launch surveys in minutes—no technical skills needed. Choose a survey type, customize the questions, and start gathering actionable insights today.
📖 Need help setting up your survey? Check out our Getting Started Guide.